This week I was introduced to a new site, called DoGooder.TV that intends to become somewhat of a YouTube for the nonprofit community.
The concept behind DoGooder.TV is that organizations can post their promotional videos about their cause and attract supporters through the web site. Unlike the amateurish productions that rule YouTube, DoGooder.TV features very well produced videos and a much cleaner interface.
The production quality of postings so far is due to the fact that the web site is the creation of See3 - a media production company that only works with nonprofits. You do not have to be a See3 client to post your videos, but it looks like the initial postings are all from their client list.
So - Should your organization be posting videos on either DoGooder.TV or even on YouTube? If you have already spent the money to produce a video (maybe you show it at fundraisers, maybe it's something you've provided to the local media), then I'd have to say post away! Get the most out of your investment by having it seen in as many venues as possible.
If you have not already produced a video, the value question gets a bit more tricky. What audience are you after? Is yours an organization that can realistically attract support from outside your immediate geography? Producing a video - at least, a really good one - can be a costly and time-consuming project. But, it can also be a great presentation tool, bringing your potential funders face-to-face (face-to-screen?) with your clients.
Should you post to DoGooder.TV? Right now, the site has just launched in "Alpha" testing, and has a bit of growth and expansion ahead of it. Posting videos is not free here (as it is on the advertising supported YouTube). These factors could each play a role in evaluating the cost versus the potential revenue.
A major benefit of DoGooder.TV over YouTube is that the visitors here are looking for nonprofits and service information. They are here because they want to get involved. Every surfer on DoGooder.TV is a potential donor. As the site grows and attracts more attention, that could make it well worth the posting fees.
Should you post to YouTube? If you've got a video, why not? Surfers here are not necessarily seeking out opportunities to donate or volunteer, but a well-crafted message (that includes a way for them to contact you) could catch the attention of somebody who does want to help. Best of all, it's free, and it only takes a few minutes to register and get your first video posted.
Either way, the point here is to keep an eye on new technologies, new media, and new opportunities for you to get out your nonprofit's message. Online videos may or may not be the right answer for you, but it is certainly worth looking into.
Tags: YouTube, DoGooder.TV, nonprofit, message, video, fundraising
A YouTube for Nonprofits?
![A YouTube for Nonprofits?]()
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Rating : 4.5
